Adding Your Active Campaign Webhook

How to Add Your Webhook to Active Campaign Automations

JJ Reynolds

Last Update för 2 år sedan

Active Campaign is a CRM & email automation manager. Within automation, use webhooks to send your customer data to Lead Insight Pro in seconds. 


Follow These Steps to Integrate Your Active Campaign with LIP ⬇️


➡️ Go to an automation and click "+" to add a New Action after someone becomes a lead


➡️ Select "Webhook"


➡️ Paste in your  Lead Source "Endpoint " from Lead Insight Pro

➡️ Test if it works

📧 Adding To Automation

In any automation, you can send any contact's details to an endpoint (webhook). 

Active Campaign's Help Doc >>

Fields that are sent:

  • First Name
  • Last Name
  • Email address
  • Custom fields
  • Tags
  • Account
  • Phone number
  • Contact ID
  • IP address
  • Series ID (Automation ID)


We only look for the user's email. You can read more about how we use webhooks Here


🖖 Need A Segment Criteria? 

If you want to segment different leads into buckets, simply use the split or if statement in the automation to create two sequences and then join them back together. 


👇 Example: Differentiating Paid Traffic vs Other Traffic 

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